Abstract: In one aspect, there is provided a computer-implemented loyalty commerce network for facilitating generation of an application via an application computing device for communicating with loyalty programs via corresponding loyalty program computing devices, the network comprising: an application programming interface for receiving a request for generating said application and for generating said application based on said request and pre-defined templates associated with at least one of said loyalty programs; a loyalty program interface configured for communicating between the loyalty commerce network and said at least one loyalty program, said loyalty program interface for redirecting said request to said loyalty program; said loyalty program interface for defining a plurality of pre-defined criteria for validating said application; and, a loyalty server processor for processing said request and for validating said application in dependence upon said criteria being met.

Abstract: In one aspect, there is provided a computer-implemented loyalty commerce network for facilitating generation of an application via an application computing device for communicating with loyalty programs via corresponding loyalty program computing devices, the network comprising: an application programming interface for receiving a request for generating said application and for generating said application based on said request and pre-defined templates associated with at least one of said loyalty programs; a loyalty program interface configured for communicating between the loyalty commerce network and said at least one loyalty program, said loyalty program interface for redirecting said request to said loyalty program; said loyalty program interface for defining a plurality of pre-defined criteria for validating said application; and, a loyalty server processor for processing said request and for validating said application in dependence upon said criteria being met.

Abstract: A revenue optimization system has a data tier for receiving data related to revenue generation factors for a computer program or a website. The data tier derives at least one metric based on the received data. A revenue optimization engine receives the metric and determines an optimized revenue generation configuration based on the metric. The revenue optimization engine generates a policy to optimize the revenue generation of the computer program or the website based on the determined optimized revenue generation configuration and communicates the policy to the computer program or the website where the policy is implemented.