Abstract: The current invention relates to a method of developing a personalized medicine business plan for a targeted therapy. For example, one method includes obtaining a plurality of variables; creating an archive of scenarios; determining a theranostic; collating at least some of the plurality of financial variables; creating an archive of scenarios; generating predicted revenues; comparing each of the scenarios in the archive with the hypothetical business scenario; and generating an intended personalized medicine business plan.

Abstract: A method of developing a personalised medicine business plan comprising the steps of: obtaining a plurality of variables associated with an intended personalised medicine business plan; generating a predicted revenue from the plurality of variables associated with the intended personalised medicine business plan; collating the plurality of variables associated with the intended personalised medicine business plan and the predicted revenue to generate a hypothetical business scenario; creating an archive of scenarios comprising data relating to personalised medicine, said data being acquired from real-world case studies; comparing each of the scenarios in the archive with the hypothetical business scenario to identify a first archived scenario that most closely matches at least some of the variables of the hypothetical business scenario; and extracting information from the first archived scenario, said information being used to justify the intended personalised medicine business plan and provide one or more