Abstract: A keyholder is described having a soft nylon cord, looped to hold keys, with both ends of the nylon loop capturable in a cord capture device. The cord capture is of the type which permits passing of the cord through aligned holes in a casing and in a button in the casing, where the button compresses a spring to align the holes. When the button/spring is released, any cord segment in the cord capture is prevented from movement through the holes. One end of the nylon cord has a clip on it to prevent that end from passing through the cord capture; and advertising indicia may be put on a surface attached to the clip. A preferred method for making the keyholder is described, including protecting the cord ends from fraying.