Abstract: The present disclosure describes methods, systems, and non-transitory computer-readable media for generating a projected value metric that projects a performance of a target policy within a digital action space. For instance, in one or more embodiments, the disclosed systems identify a target policy for performing digital actions represented within a digital action space. The disclosed systems further determine a set of sampled digital actions performed according to a logging policy and represented within the digital action space. Utilizing an embedding model, the disclosed systems generate a set of action embedding vectors representing the set of sampled digital actions within an embedding space. Further, utilizing the set of action embedding vectors, the disclosed systems generate a projected value metric indicating a projected performance of the target policy.

Abstract: A method, apparatus, and non-transitory computer readable medium for data analytics are described. Embodiments of the method, apparatus, and non-transitory computer readable medium include monitoring online activity corresponding to a plurality of users; receiving aggregate marketing data for a marketing activity; identifying online activity data for a time period corresponding to the marketing activity based on the monitoring; generating a regression model based on the aggregate marketing data and the online activity data using Bayesian regression, wherein the regression model represents a relationship between the marketing activity and the online activity, comprises a time effect coefficient, and is based on a prior distribution of the time effect coefficient that decays to zero as time increases; and estimating a treatment effect for the marketing activity on the online activity based on the regression model, wherein the treatment effect comprises a rate of effect decay.

Abstract: Various disclosed embodiments are directed to using one or more algorithms or models to select a suitable or optimal variation, among multiple variations, of a given content item based on feedback. Such feedback guides the algorithm or model to arrive at suitable variation result such that the variation result is produced as the output for consumption by users. Further, various embodiments resolve tedious manual user input requirements and reduce computing resource consumption, among other things, as described in more detail below.

Abstract: Methods and systems disclosed herein relate generally to systems and methods for generating simulated images for enhancing socio-demographic diversity. An image-generating application receives a request that includes a set of target socio-demographic attributes. The set of target socio-demographic attributes can define a gender, age, and/or race of a subject that are non-stereotypical for a particular occupation. The image-generating application applies the a machine-learning model to the set of target socio-demographic attributes. The machine-learning model generates a simulated image depicts a subject having visual characteristics that are defined by the set of target socio-demographic attributes.

Abstract: A computer-implemented method includes instantiating a framework configured to optimize a metric of interest for a website based on interactions by participants with instances of a website in a controlled experiment. The instances of the website include one of two variants of digital content. Test data including an estimate of an effect on the metric of interest is generated based on the interactions. A sequence of confidence intervals is dynamically generated while the controlled experiment is ongoing. The true effect and the estimate effect on the metric of interest are both bounded by the sequence of confidence intervals throughout the controlled experiment. As such, an anytime analysis with anytime-valid test data is enabled while the controlled experiment is ongoing.

Abstract: Systems and methods for sequential recommendation are described. Embodiments receive a user interaction history including interactions of a user with a plurality of items, select a constraint from a plurality of candidate constraints based on lifetime values observed for the candidate constraints, wherein the lifetime values are based on items predicted for other users using a recommendation network subject to the candidate constraints, and predict a next item for the user based on the user interaction history using the recommendation network subject to the selected constraint.

Abstract: A method, apparatus, and non-transitory computer readable medium for data analytics are described. Embodiments of the method, apparatus, and non-transitory computer readable medium include monitoring online activity corresponding to a plurality of users; receiving aggregate marketing data for a marketing activity; identifying online activity data for a time period corresponding to the marketing activity based on the monitoring; generating a regression model based on the aggregate marketing data and the online activity data using Bayesian regression, wherein the regression model represents a relationship between the marketing activity and the online activity, comprises a time effect coefficient, and is based on a prior distribution of the time effect coefficient that decays to zero as time increases; and estimating a treatment effect for the marketing activity on the online activity based on the regression model, wherein the treatment effect comprises a rate of effect decay.

Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.

Abstract: A system is disclosed for identifying and counting typed graphlets in a heterogeneous network. A methodology implementing techniques for the disclosed system according to an embodiment includes identifying typed k-node graphlets occurring between any two selected nodes of a heterogeneous network, wherein the nodes are connected by one or more edges. The identification is based on combinatorial relationships between (k?1)-node typed graphlets occurring between the two selected nodes of the heterogeneous network. Identification of 3-node typed graphlets is based on computation of typed triangles, typed 3-node stars, and typed 3-paths associated with each edge connecting the selected nodes. The method further includes maintaining a count of the identified k-node typed graphlets and storing those graphlets with non-zero counts. The identified graphlets are employed for applications including visitor stitching, user profiling, outlier detection, and link prediction.

Abstract: The present disclosure describes systems, methods, and non-transitory computer readable media for generating lookalike segments corresponding to a target segment using decision trees and providing a graphical user interface comprising nodes representing such lookalike segments. Upon receiving an indication of a target segment, for instance, the disclosed systems can generate a lookalike segment from a set of users by partitioning the set of users according to one or more dimensions based on probabilities of subsets of users matching the target segment. By partitioning subsets of users within a node tree, the disclosed systems can identify different subsets of users partitioned according to different dimensions from the set of users. The disclosed systems can further provide a node tree interface comprising a node for the set of users and nodes for subsets of users within one or more lookalike segments.

Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.

Abstract: A system is disclosed for identifying and counting typed graphlets in a heterogeneous network. A methodology implementing techniques for the disclosed system according to an embodiment includes identifying typed k-node graphlets occurring between any two selected nodes of a heterogeneous network, wherein the nodes are connected by one or more edges. The identification is based on combinatorial relationships between (k?1)-node typed graphlets occurring between the two selected nodes of the heterogeneous network. Identification of 3-node typed graphlets is based on computation of typed triangles, typed 3-node stars, and typed 3-paths associated with each edge connecting the selected nodes. The method further includes maintaining a count of the identified k-node typed graphlets and storing those graphlets with non-zero counts. The identified graphlets are employed for applications including visitor stitching, user profiling, outlier detection, and link prediction.