Abstract: A remotely controlled vibrating fishing lure. The lure has a body, a transmitter, a receiver, and a battery operated vibration member controlled by the receiver. The vibrating member may be contained in a fluid tight chamber in the lure body or placed in a housing adjacent the lure body. The transmitter is operable to selectively transmit an electromagnetic radio signal to the receiver to selectively vibrate the fishing lure. A conventional transmitter and receiver may be used, and the vibration member can be of the type traditionally used in telecommunications paging systems. The lure is adapted to float or the receiver antenna is provided with a bobber or other means to retain a portion of the antenna above the water.