Abstract: Systems, methods and computer program products for facilitating the operations of an online one-to-many, double-sided auction are disclosed. In an aspect of the present invention, a system includes an automated system configured to provide an ask price for an item presented in an auction, via a network, to a plurality of computing devices being utilized by a plurality of bidders and configured to receive, via the network, a plurality of bids for the item; and wherein the automated system terminates the auction in response to a termination condition. A termination condition is, for example, a bid-ask match (where a bid is greater than or equal to the ask price) or an auction time clock expiration.