Abstract: A platform for a web-based virtual card collection is disclosed where content related to anything, including but not restricted to subjects, categories, and things, such as entertainment, products, people, ideas, emotions, events, apps, websites, books, food, sports, etc. can be represented as virtual cards. Virtual cards can be created about any subject using platform tools and/or various types of media. Cards can respond to user actions to be flipped and/or flopped in order to reveal and/or provide access to additional content and/or information.