Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract: Systems, methods, and computer-readable storage media that may be used to adjust bid settings based on content presented through other communication media are provided. One method includes determining a time at which a first content item of a content provider is likely to have been presented to a plurality of users through a first communication medium. The method further includes adjusting a current bid setting for at least one bid for one or more auctions to be displayed through a content interface on one or more user devices. The bid is adjusted for a time period after the determined time, and is associated with at least one second content item that is related to a subject matter of the first content item. The method further includes applying the adjusted bid setting to the at least one bid for content auctions that are conducted during the time period.

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.