Abstract: An artificial fishing lure that includes an elongate body manufactured of a substantially reflective material. The body has a length, a width that is substantially smaller than the length, a first surface and a second surface. The body includes a head portion, a tail portion and a central portion disposed between the head portion and the tail portion. The head portion of the body forms a first radius along the width and includes an opening disposed therethrough to allow the fishing lure to be attached to a fishing line. The tail portion of the body forms a second radius along the width and is attached to at least one hook and the central portion of the body is disposed at a third radius relative to the head portion along the length and at a fourth radius relative to the tail portion along the length.