Abstract: A method on a server for facilitating sales over a communications network is disclosed. The method includes providing a graphical user interface to an online marketplace of goods, receiving, via the graphical user interface, a selection of goods and a salesman identifier from a consumer and receiving, via the graphical user interface, sales transaction data comprising purchase of the selection of goods by the consumer. The method further includes processing the sales transaction data to effectuate purchase of the selection of goods by the consumer, matching the salesman identifier to a stored record that corresponds to the salesman and transferring a credit to the salesman based on the sales transaction data.