Patents by Inventor David C. KU

David C. KU has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • USING ENTITY REPOSITORY TO ENHANCE ADVERTISEMENT DISPLAY
    Publication number: 20140278983
    Abstract: In various embodiments, systems and methods are provided for facilitating enhanced advertisement display. In embodiments, an indication of an entity preference and a corresponding entity bid in association with an advertisement are received. Thereafter, the entity preference and the corresponding entity bid associated with the advertisement are provided for use in an advertisement auction when at least one search result for a query is associated with the entity preference. In such a case, the entity bid is used to participate in the advertisement auction.
    Type: Application
    Filed: March 15, 2013
    Publication date: September 18, 2014
    Applicant: MICROSOFT CORPORATION
    Inventors: Dirk H. REINSHAGEN, David C. KU, Aravind BALA, Eric M. BOYD, Ramu MOVVA, Anand SAMPATHKUMARAN, Fnu SIDHARTHA, Chad P. WALTERS