Abstract: A developing apparatus for use in a photocopying system includes a rotatably mounted application roller, means for dispensing developer material onto the surface of the roller, a metering blade mounted for engagement with the surface of the roller for wiping the surface of the application roller to leave it lightly wetted with developer, and a pressure application means to apply pressure to a copy paper as it passes in contact with the surface of the roller. The pressure application means is preferably in the form of a curved pad which applies pressure over a substantial area of the application roller and remains in contact with the application roller even when the roller is stationary.