Abstract: Systems and methods are provided for increasing user response to advertisements from advertisement suppliers obtained in response to keywords. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword; and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request to form an altered request to be sent to the first advertisement supplier.

Abstract: Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.

Abstract: Systems and methods are provided for providing content to be displayed to a user in response to a search request. One embodiment of a method includes identifying a page recipe comprising one or more page properties and one or more content module definitions, each content module definition defining an amount of content to be displayed in a content module to be displayed on a results page, the location of the content module to be displayed on the results page, and a content source from which to obtain content to be displayed in the content module, and using the page recipe to generate a results page to be displayed on a search client.

Abstract: A method for personalizing content for a particular user in a computing system comprising a user interface configured to display content. The method comprises identifying a long term profile having one or more features in a feature set and a long term level of importance associated with each term in the feature set, identifying a short term profile having one or more features in the feature set and a short term level of importance associated with each term in the feature set, identifying input related to the display of the one or more content items on the user interface, and using the input to modify the short term level of importance and the long term level of importance associated with each term in the feature set to form a modified user interest set.

Abstract: Systems and methods are provided for providing content to be displayed to a user in response to a search request. One embodiment of a method includes identifying a page recipe comprising one or more page properties and one or more content module definitions, each content module definition defining an amount of content to be displayed in a content module to be displayed on a results page, the location of the content module to be displayed on the results page, and a content source from which to obtain content to be displayed in the content module, and using the page recipe to generate a results page to be displayed on a search client.

Abstract: A computer-implemented method and system for generating and displaying a calendar containing user-selected events from user-selected categories. A plurality of categories of events are provided. The user can select which categories are of interest, and then select individual events within those categories. Events are overlaid on a calendar unique to the user. Calendars may also be shared among a number of selected users, if desired. Online purchasing and related actions can be associated with each event.

Abstract: A computer-implemented method and system for generating and displaying a calendar containing user-selected events from user-selected categories. A plurality of categories of events are provided. The user can select which categories are of interest, and then select individual events within those categories. Events are overlaid on a calendar unique to the user. Calendars may also be shared among a number of selected users, if desired. Online purchasing and related actions can be associated with each event.

Abstract: A computer-implemented method and system for generating and displaying a calendar containing user-selected events from user-selected categories. A plurality of categories of events are provided. The user can select which categories are of interest, and then select individual events within those categories. Events are overlaid on a calendar unique to the user. Calendars may also be shared among a number of selected users, if desired. Online purchasing and related actions can be associated with each event.