Patents by Inventor David Casion

David Casion has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Taxonomy-based method and system for targeted advertising
    Publication number: 20070143296
    Abstract: A method for filling an impression slot of a web page with a targeted advertisement comprises determining a target context topic associated with the web page's content and a most relevant behavior segment associated with prior browsing behavior of the user, and providing an ad related to the target context topic and/or the most relevant behavior segment. A topical taxonomy is used to ascertain specificity of the target context topic and most relevant behavior segment to allow highly targeted ads to be given priority for filling open impression slots.
    Type: Application
    Filed: December 15, 2005
    Publication date: June 21, 2007
    Inventor: David Casion