Abstract: A social analytic system collects signals from different social network accounts. Social metrics are derived for the accounts and the accounts classified as different types of constituents for a company or primary account based on the social metrics. The constituents may include any combination of advocates, detractors, influencers, spammers, employees, partners, and/or market. Some of the social metrics used for classifying the different types of constituents may include a volume of the signals, types of message interactions, number of unique messages, sentiment, number of subscribers, alignment of constituent and company messages, and/or average signal length.

Abstract: A model based social analytic system collects social signals from social network accounts for different companies and constituents. The social signals can be used to benchmark social network performance for different contextual dimensions, such as industries, companies, brands, etc. Conversations may be identified in the signals and the types of constituents participating in the conversations may be identified. Analytics can then be determined for the contextual dimensions based on the related conversations and the types of constituents participating in the conversations.