Abstract: The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.

Abstract: A method according to certain embodiments comprises receiving a first request indicating a first location of a first mobile device at a first time and including first non-location data associated with the first mobile device; determining whether the first non-location data meet one or more requirements in response to the first location being proximate to a first physical object, receiving a second request indicating a second location of the first mobile device at a second time and including second non-location data; determining a set of selection factors including at least a first factor based at least on the first request in response to the second location being proximate to a second physical object; and selecting content associated with one of the first physical object and the second physical object for delivery to the mobile device based at least on the set of selection factors.

Abstract: The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.

Abstract: A map-based system and method allow an operator of a computer system to visualize real-time events of mobile users entering, staying within, and exiting geographic regions of interest. The method comprises receiving a first request for document from the packet-based network, the first request including a first plurality of parameters associated with a first mobile device, and determining whether the first plurality of parameters indicate a first real-time location-based event of the mobile device being in proximity of a geographic location of a first business.