Abstract: The disclosure relates to generation of an occupant settings profile for an occupant in a vehicle. A corresponding method for providing a control instruction for controlling at least one occupant setting for a seat location in a vehicle can comprise receiving, by a system comprising a processor, audio data based on speech of an occupant inside the vehicle, identifying, by the system, a seat location of the occupant inside the vehicle based on the received audio data, identifying, by the system, an occupant settings profile indicative of one or more occupant settings of the occupant based on a comparison of the received audio data with stored audio data associated with different occupant settings profiles, and providing, by the system, the control instruction for controlling the at least one occupant setting for the identified seat location of the occupant based on the identified occupant settings profile.