Abstract: Content information descriptive of a future broadcast of live multimedia content is obtained. The content information comprises a plurality of content parameters associated with the live multimedia content. Based on the content information, a sponsored content profile is generated for the future broadcast of the live multimedia content. The sponsored content profile is indicative of a plurality of sponsored content items to be provided during the future broadcast of the live multimedia content. The sponsored content profile is accessed based on a sponsored content request received from a user device. The sponsored content request comprises one or more viewing parameters associated with content being viewed at the user device. A first viewing parameter is equivalent to a first content parameter. Based on the sponsored content profile, a first sponsored content item of the plurality of sponsored content items is provided to the user device.

Abstract: Systems, methods, and devices for supporting advertisement (ad) insertion into a media stream. The device receives notification of an upcoming ad break within the media stream, determines whether the upcoming ad break contains only pre-scheduled spots, and if the upcoming ad break does not contain only pre-scheduled spots, determines whether the upcoming ad break includes any addressable spot based on a broadcasting schedule stored on the device. Otherwise, the device sends a request with information about the at least one addressable spot and the upcoming ad break to an ADS proxy hosted by a client ad server unit within the content delivery network, receives a response message from the ADS proxy identifying a default asset for each addressable spot, retrieves the at least one default asset from a content distribution network, and sends the at least one default asset to a splicer for insertion within the media stream.

Abstract: Systems, methods, and devices for supporting advertisement (ad) insertion into a media stream. The device receives notification of an upcoming ad break within the media stream, determines whether the upcoming ad break contains only pre-scheduled spots, and if the upcoming ad break does not contain only pre-scheduled spots, determines whether the upcoming ad break includes any addressable spot based on a broadcasting schedule stored on the device. Otherwise, the device sends a request with information about the at least one addressable spot and the upcoming ad break to an ADS proxy hosted by a client ad server unit within the content delivery network, receives a response message from the ADS proxy identifying a default asset for each addressable spot, retrieves the at least one default asset from a content distribution network, and sends the at least one default asset to a splicer for insertion within the media stream.

Abstract: Various methods and processing systems are disclosed that provide a computing device in a multi-rail splicer system for inserting content. The method may include receiving a first cue request message from a first splicer associated with a first rail in the multi-rail splicer system, determining a first splice time value for the first splicer based on a time included in the received first cue request message, receiving a second cue request message from a second splicer associated with a second rail in the multi-rail splicer system, determining a second splice time value for the second splicer, sending commands to insert the content stream into their respective rails at their determined splice time values, multicasting a content stream to the first and second splicers, the content stream including audio, video, and an ad beacon in a data packet identifier (PID), and consolidating content insertion results into a single verification file.

Abstract: A method of facilitating modified content play such that modification actions may be implemented during play of original content form. The modification actions may be specified by users to modify the original content form. The modification may be disseminated to subscribers or other users desiring similar content modifications. The method may be useful in social networking systems to allow social members to share commentary and otherwise modify original content forms to include their personal reflections.

Abstract: A method of facilitating modified content play such that modification actions may be implemented during play of original content form. The modification actions may be specified by users to modify the original content form. The modification may be disseminated to subscribers or other users desiring similar content modifications. The method may be useful in social networking systems to allow social members to share commentary and otherwise modify original content forms to include their personal reflections.

Abstract: A method of facilitating modified content play such that modification actions may be implemented during play of original content form. The modification actions may be specified by users to modify the original content form. The modification may be disseminated to subscribers or other users desiring similar content modifications. The method may be useful in social networking systems to allow social members to share commentary and otherwise modify original content forms to include their personal reflections.

Abstract: A method of facilitating modified content play such that modification actions may be implemented during play of original content form. The modification actions may be specified by users to modify the original content form. The modification may be disseminated to subscribers or other users desiring similar content modifications. The method may be useful in social networking systems to allow social members to share commentary and otherwise modify original content forms to include their personal reflections.