Abstract: An advertising method utilizes a person's body, such as the skin of the person's upper back and shoulder region, which is ideally exposed, broad and planar. The advertisement may be displayed during a sporting/entertainment event which is broadcast to a large audience through visual media such as television. In one embodiment, the event is a boxing match and the advertisement affixed on the boxer's back promotes an on-line wagering service. The advertised service can be employed or accessed during the boxing match or immediately after the advertisement is seen by the consumer. The advertisement is sufficiently large to be legible and comprehensible by the viewing audience. The advertisement may be formed of a suitable dye, ink or paint that can be removed after the match, but which is resistant to smudging from physical contact and/or perspiration.

Abstract: An advertising method utilizes a person's body, such as the skin of the person's upper back and shoulder region, which is ideally exposed, broad and planar. The advertisement may be displayed during a sporting/entertainment event which is broadcast to a large audience through visual media such as television. In one embodiment, the event is a boxing match and the advertisement affixed on the boxer's back promotes an on-line wagering service. The advertised service can be employed or accessed during the boxing match or immediately after the advertisement is seen by the consumer. The advertisement is sufficiently large to be legible and comprehensible by the viewing audience. The advertisement may be formed of a suitable dye, ink or paint that can be removed after the match, but which is resistant to smudging from physical contact and/or perspiration.