Abstract: The present invention extends to methods, systems, and computer program products for navigating a customer to a parking space. A customer sends a request from a mobile device or vehicle navigation system for directions to a parking space in a store parking lot. A store computer receives the customer request along with parking requests from other customers. The store computer identifies appropriate candidate parking spaces utilizing camera systems, sensor systems, location of customer mobile devices, and point-of-sale (POS) activity. The store computer identifies the candidate spaces for each customer based on their proximity to the store and their parking preferences. The store computer transmits navigation instructions to parking spaces via the customer mobile devices and/or the vehicle navigation systems. The parking space is stored in the customer mobile device and is used by the customer upon exiting the store for navigation instructions back to the customer parking space.