Abstract: A system for protecting a brand-name of a brand-owner. The system collects content of websites, and domain-name data related to such websites. The system analyzes the content of such websites and their domain-name data, and generates: a relevance score indicating the relevance of the website and the domain to the protected brand-name; a popularity score indicating the relative popularity of the website; an investment score indicating the estimated investment of monetary resources or website development resources in that website; and a damage score indicating an estimated damage that the website inflicts on the protected brand-name. Based on the type of website, being a stand-alone website or a listing on a marketplace or a social media item, the system selects a particular weighted formula to apply on these four score values, and generates a combined weighted brand-abuse score; which in turn is utilized to determine brand-abuse and to trigger or to select brand-abuse mitigation operations.

Abstract: A computerized method of protecting a brand name of a brand owner, includes: (a) crawling a global communication network to identify and collect data about web-sites that possibly abuse the brand name; (b) for each web-site that possibly abuses the brand name, analyzing whether or not the web-site abuses the brand name by analyzing at least one of: (i) content of the web-site; and (ii) data about an owner of the web-site. The method further includes: for each web-site that possibly abuses the brand name, (A) generating an investment score indicating an estimated level of investment that was invested in development of the web-site; and (B) generating a damage score indicating a level of damage that the web-site is estimated to produce to the brand name.