Abstract: Various embodiments of the present invention provide systems and methods for selecting content for a subscriber of a video service provider. In particular embodiments, the systems and methods provide a personalized playlist that includes one or more titles of content that have been specifically identified for the subscriber. Further, in various embodiments, the systems and methods transmit a selected content from the playlist over a unicast stream to the subscriber. In various embodiments, the playlist is provided to the subscriber through a content provider's environment such as video on demand (VOD) service.