Abstract: In one aspect, the invention encompasses a fish bait comprising a fish attractant and at least one magnet within the fish attractant. In another aspect, the invention encompasses a fish bait comprising a fish attractant and a plurality of magnetizable particles distributed throughout the fish attractant to a concentration sufficient to adhere a visible amount of the fish attractant to a magnet. In yet another aspect, the invention encompasses a fishing bait and hook kit, comprising: a) a hook joined to a magnet; and b) a bait having one or more magnetizable particles distributed therein. In yet another aspect, the invention encompasses a jig comprising a fishhook, and a jighead joined to the fishhook. The jighead comprises a magnet. In yet another aspect, the invention encompasses a fishhook assembly comprising a fishhook, a magnet joined to the fishhook, and a plurality of magnetizable particles magnetically attracted to the magnet of the fishhook.

Abstract: In one aspect, the invention encompasses a fish bait comprising a fish attractant and at least one magnet within the fish attractant. In another aspect, the invention encompasses a fish bait comprising a fish attractant and a plurality of magnetizable particles distributed throughout the fish attractant to a concentration sufficient to adhere a visible amount of the fish attractant to a metallic fishhook under conditions wherein either at least some of the magnetizable particles are magnetic or the fishhook is magnetic. In yet another aspect, the invention encompasses a fishing bait and hook kit, comprising: a) a magnetic hook; and b) a bait having one or more magnetizable particles distributed therein.