Patents by Inventor David Gehrking

David Gehrking has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11037198
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Grant
    Filed: June 28, 2019
    Date of Patent: June 15, 2021
    Assignee: Google LLC
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew R. Maxwell, Gokul Rajaram, Leora Ruth Wiseman
  • Publication number: 20190378169
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Application
    Filed: June 28, 2019
    Publication date: December 12, 2019
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew R. Maxwell, Gokul Rajaram, Leora Ruth Wiseman
  • Patent number: 10387917
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Grant
    Filed: April 7, 2017
    Date of Patent: August 20, 2019
    Assignee: Google LLC
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman
  • Patent number: 9971813
    Abstract: A Website may be automatically categorized by accepting Website information, determining a set of scored clusters for the Website using the Website information, and determining at least one category of a predefined taxonomy using at least some of the set of clusters.
    Type: Grant
    Filed: December 4, 2014
    Date of Patent: May 15, 2018
    Assignee: Google LLC
    Inventors: David Gehrking, Ching Law, Andrew Maxwell
  • Publication number: 20170262890
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Application
    Filed: April 7, 2017
    Publication date: September 14, 2017
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman
  • Publication number: 20150088896
    Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.
    Type: Application
    Filed: December 4, 2014
    Publication date: March 26, 2015
    Inventors: David Gehrking, Ching Law, Andrew Maxwell
  • Patent number: 8918395
    Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.
    Type: Grant
    Filed: June 20, 2012
    Date of Patent: December 23, 2014
    Assignee: Google Inc.
    Inventors: David Gehrking, Ching Law, Andrew Maxwell
  • Publication number: 20130275233
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Application
    Filed: June 17, 2013
    Publication date: October 17, 2013
    Inventors: Sumit AGARWAL, Brian AXE, David GEHRKING, Ching LAW, Andrew MAXWELL, Gokul RAJARAM, Leora WISEMAN
  • Patent number: 8468048
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Grant
    Filed: April 22, 2005
    Date of Patent: June 18, 2013
    Assignee: Google Inc.
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman
  • Publication number: 20120259856
    Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.
    Type: Application
    Filed: June 20, 2012
    Publication date: October 11, 2012
    Inventors: David GEHRKING, Ching LAW, Andrew MAXWELL
  • Patent number: 8229957
    Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.
    Type: Grant
    Filed: April 22, 2005
    Date of Patent: July 24, 2012
    Assignee: Google, Inc.
    Inventors: David Gehrking, Ching Law, Andrew Maxwell
  • Patent number: 8122018
    Abstract: Attribute data regarding an entity, such as a business entity, are identified. Thereafter, one or more creative templates are selected based on the attribute data related to the entity. Creatives for the entity are then generated from the creative templates and the entity attribute data.
    Type: Grant
    Filed: August 9, 2006
    Date of Patent: February 21, 2012
    Assignee: Google Inc.
    Inventors: Thomas Stanis, David Gehrking, Ariel Bardin
  • Publication number: 20080040318
    Abstract: Attribute data regarding an entity, such as a business entity, are identified. Thereafter, one or more creative templates are selected based on the attribute data related to the entity. Creatives for the entity are then generated from the creative templates and the entity attribute data.
    Type: Application
    Filed: August 9, 2006
    Publication date: February 14, 2008
    Applicant: GOOGLE INC.
    Inventors: Thomas Stanis, David Gehrking, Ariel Bardin
  • Publication number: 20060242013
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the set of one or more determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each of the taxonomy categories may have at least one property (e.g., Web document), that participates in an advertising network, associated with it. An advertiser selection of a suggested taxonomy category may be accepted, the serving of an ad of the advertiser may be targeted to each of the at least one property (e.g., Web document) associated with the selected suggested taxonomy category. An offer for association with the selected suggested taxonomy category may be provided by the advertiser. A set of one or more properties (e.g.
    Type: Application
    Filed: April 22, 2005
    Publication date: October 26, 2006
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman
  • Publication number: 20060242147
    Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters. A semantic cluster (e.g., a term co-occurrence cluster) may be automatically associated with one or more categories (e.g., vertical categories) of a predefined taxonomy by (a) accepting a semantic cluster, (b) identifying a set of a one or more scored concepts using the accepted cluster, (c) identifying a set of one or more categories using at least some of the one or more scored concepts, and (d) associating at least some of the one or more categories with the semantic cluster. A property (e.g., a Website) may be associated with one or more categories (e.g.
    Type: Application
    Filed: April 22, 2005
    Publication date: October 26, 2006
    Inventors: David Gehrking, Ching Law, Andrew Maxwell