Abstract: A process for bleaching high-yield (mechanical or chemi-mechanical) pulps to high brightnesses and low yellownesses (b*) in a single treatment employs di-oxygen gas (O.sub.2), alkaline agent and a borohydride. The combined treatment gives brightnesses comparable with those achieved with stabilized alkaline hydrogen peroxide. By comparison the reaction of di-oxygen and alkali alone darkens high-yield pulps; and treatment with alkaline borohydride in the absence of added di-oxygen bleaches to give only about half the brightness gained if di-oxygen is added. The bleaching may possibly occur through the conversion of di-oxygen molecules (O.sub.2) to hydroperoxide ions (HOO-) utilizing ionized phenolic groups or hydroquinones in the lignin. The hydroperoxide ions are thus generated in situ in the lignin and can destroy colored lignin chromophores. Without the addition of borohydride the lignin phenolic groups would be irreversibly oxidized.