Abstract: A support and retrieval device for magazines, newspapers and the like, includes a U-shaped base having a pair of vertical legs projecting upwardly therefrom. An elongate, slotted, support member extends between and is secured to the upper ends of the vertical legs of the base. A plurality of elongate support bars frictionally engage the slots of the support member and project therefrom. Periodicals, such as magazines, newspapers or the like, are supported on the support bars in a manner to permit ready identification of the periodicals and thereby ready retrieval thereof.