Abstract: A remote ordering system particularly suited to mobile customers placing remote orders with any one of a group of affiliated merchants for pick up by the customer at a specific merchant location. The system includes a database or store information directory that contains information characterizing order-processing features for each location. The information is preferably organized according to a schema corresponding to the organizational structure of the group of merchants. The information may include order fulfillment capability, menus, prices, payment features, taxes, security protocols and system administration privileges specific to each merchant location or sub-groups of merchant locations.

Abstract: In an electronic remote ordering system, an initial order from a new customer may be processed using limited information, with activation of the customer account, possibly including a payment account, occurring upon the customer's attendance at a customer-specified merchant point of sale for order fulfillment. Activation of the accounts may be upon obtaining a contract signature from the customer and/or in person verification of the customer's identity at the point of sale. Payment account information may be secured remotely or upon attendance at the point of sale. In the latter case, payment account information can be electronically captured from the means of payment tendered by the customer. The invention eases the burden on new customers and allows effective authentication during account creation.