Abstract: A removable noise making device for use with line retrieval type fishing lures by selective attachment to wirelike portions of the lure such as a wire leader, hook, monofilament line or the like includes a hollow sealed container having an inside wall surface defining an interior for containing one or more rattles and an outside wall that contacts the underwater environment during use. The container and rattles are capable of producing a rattling noise for attracting fish, as when the rattles hit the inside surface of the container during use. Opposed, spaced apart jaws are mounted on the container outside wall, each jaw having respective corresponding gripping surfaces that face one another so that an elongated section of the lure such as a hook, wire leader, monofilament line or the like can be gripped by the jaws at the gripping surfaces in order to selectively attach the apparatus to the lure and to move the apparatus from one selective lure to the next with speed.