Abstract: A product dispensing system including a container, a plurality of products initially housed in the container and a dispenser, the dispenser including a frame and an opening tool, the frame having a front end and a rear end, and including a support deck and a product display area, the support deck extending between the front end and the rear end, the product display area being positioned below the support deck proximate the front end, the opening tool being positioned to open the container and allow at least one of the products to move from the container to the product display area as the container is moved along the support deck from the rear end toward the front end.