Abstract: An applicator is provided for use in placing skin products on a person's body, particularly the recessed areas of the back. The applicator comprises an elongated rectangular strip of flexible material having finger holes at each end. One side of the strip has a non-absorbent, thinner layer of lesser elasticity to which lotion or the like is applied. The other side is a thicker layer of greater elasticity, laminated to the thinner layer. The elasticities are such that when the strip is tensioned, the strip will bulge so that the lotion-receiving layer will contact a recessed area of the body.