Abstract: A broker provides an application for use by users of a social network. Using the application the broker obtains, from a first user of said social network, a request from said first user to make a first donation to a first donee entity on behalf of a second user of said social network. In response to payment by said first user of value corresponding to said donation, the broker providing a message to said second user that said donation has been made, said message including a link to said application, and said link identifying said first donee entity. The message and link are displayed on the first or second user's social network web page.