Abstract: A system and method for automated location of transportation vehicle passengers enables a passenger to request a transportation vehicle by activating a transceiver. The transceiver transmits a request signal upon activation to a transportation server. The transportation server sends a location request to a location system. The location system then transmits an interrogation signal from the location system to the transceiver. The transceiver responds by transmitting a response signal back to the location system. The location system then processes said response signal to determine the physical location of the transceiver and sends a pick-up signal to a transportation vehicle to pick up the passenger at the determined physical location.