Patents by Inventor David Innes-Gawn
David Innes-Gawn has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
-
Patent number: 10531163Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: GrantFiled: February 19, 2019Date of Patent: January 7, 2020Assignee: Adobe Inc.Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Publication number: 20190191223Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: ApplicationFiled: February 19, 2019Publication date: June 20, 2019Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Patent number: 10250951Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: GrantFiled: May 19, 2015Date of Patent: April 2, 2019Assignee: ADOBE INC.Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Patent number: 10185971Abstract: Systems and methods are disclosed for analyzing a fused sample of viewership data to determine a behavior profile of online viewers who watched and/or didn't watch certain TV advertisements, where the TV advertisements are aligned with campaign targeting characteristics desired by an advertiser/client working with a demand side platform. Then, a campaign targeting plan is developed for dividing an advertising budget between digital media and TV impressions. The digital media portion of the campaign profiles Media Properties (MPs) contained in a historical database from past digital advertising campaigns across multiple digital formats and screens, and aligns digital ad placement with MPs having desired targeting characteristics. An optimized apportionment is automatically produced between TV and digital media spending based on an advertiser/client's goals of duplicating or not duplicating viewership of an advertisement between TV and digital media, or alternately based on cost alone.Type: GrantFiled: October 26, 2015Date of Patent: January 22, 2019Assignee: ADOBE SYSTEMS INCORPORATEDInventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, David Innes-Gawn, John M. Trenkle
-
Patent number: 10085074Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: GrantFiled: October 19, 2016Date of Patent: September 25, 2018Assignee: ADOBE SYSTEMS INCORPORATEDInventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Publication number: 20170055043Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: ApplicationFiled: October 19, 2016Publication date: February 23, 2017Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Patent number: 9501783Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: GrantFiled: May 19, 2015Date of Patent: November 22, 2016Assignee: TubeMogul, Inc.Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Publication number: 20160119689Abstract: Systems and methods are disclosed for analyzing a fused sample of viewership data to determine a behavior profile of online viewers who watched and/or didn't watch certain TV advertisements, where the TV advertisements are aligned with campaign targeting characteristics desired by an advertiser/client working with a demand side platform. Then, a campaign targeting plan is developed for dividing an advertising budget between digital media and TV impressions. The digital media portion of the campaign profiles Media Properties (MPs) contained in a historical database from past digital advertising campaigns across multiple digital formats and screens, and aligns digital ad placement with MPs having desired targeting characteristics. An optimized apportionment is automatically produced between TV and digital media spending based on an advertiser/client's goals of duplicating or not duplicating viewership of an advertisement between TV and digital media, or alternately based on cost alone.Type: ApplicationFiled: October 26, 2015Publication date: April 28, 2016Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, David Innes-Gawn, John M. Trenkle
-
Publication number: 20160117720Abstract: Systems and methods are disclosed for analyzing a fused sample of viewership data to determine a behavior profile of online viewers who watched and/or didn't watch certain TV advertisements, where the TV advertisements are aligned with campaign targeting characteristics desired by an advertiser/client working with a demand side platform. Then, a campaign targeting plan is developed for dividing an advertising budget between digital media and TV impressions. The digital media portion of the campaign profiles Media Properties (MPs) contained in a historical database from past digital advertising campaigns across multiple digital formats and screens, and aligns digital ad placement with MPs having desired targeting characteristics. An optimized apportionment is automatically produced between TV and digital media spending based on an advertiser/client's goals of duplicating or not duplicating viewership of an advertisement between TV and digital media, or alternately based on cost alone.Type: ApplicationFiled: October 26, 2015Publication date: April 28, 2016Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, David Innes-Gawn, John M. Trenkle
-
Publication number: 20160117719Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: ApplicationFiled: May 19, 2015Publication date: April 28, 2016Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn
-
Publication number: 20160117718Abstract: Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.Type: ApplicationFiled: May 19, 2015Publication date: April 28, 2016Inventors: Alexander R. Hood, Jason Lopatecki, Justin K. Sung, Greg Collison, David Innes-Gawn