Abstract: Methods, systems, and computer readable media can be operable to facilitate a coordination between QAM and adaptive bitrate content delivery. Location information associated with a device may be utilized to identify and retrieve advertisements or alternate content for placement into a stream that is carrying requested content. Advertisement or alternate content may be placed into a stream based on retrieved placement information. The placement information may be resolved from one format to another depending upon a specific mode of delivery that is selected for delivering the stream to a media device.

Abstract: Methods, systems, and computer readable media can be operable to facilitate a coordination between QAM and adaptive bitrate content delivery. Location information associated with a device may be utilized to identify and retrieve advertisements or alternate content for placement into a stream that is carrying requested content. Advertisement or alternate content may be placed into a stream based on retrieved placement information. The placement information may be resolved from one format to another depending upon a specific mode of delivery that is selected for delivering the stream to a media device.

Abstract: Methods, systems, and computer readable media can be operable to facilitate a coordination between QAM and adaptive bitrate content delivery. Location information associated with a device may be utilized to identify and retrieve advertisements or alternate content for placement into a stream that is carrying requested content. Advertisement or alternate content may be placed into a stream based on retrieved placement information. The placement information may be resolved from one format to another depending upon a specific mode of delivery that is selected for delivering the stream to a media device.

Abstract: A method of handling advertisements in an adaptive bitrate stream is provided. The method includes the steps of receiving an adaptive bitrate stream playlist listing chunk identifiers pointing to a plurality of media chunks, analyzing the playlist to find one or more advertising chunks, modifying the adaptive bitrate stream playlist with a client device when the client device has been set to skip advertisements by deleting chunk identifiers associated with advertising chunks from the playlist, retrieving and playing back media chunks according to the playlist, and setting a no-trick-play flag at the client device during playback of the one or more advertising chunks when the client device has not been set to skip advertisements, such that trick-plays through and over media chunks are allowed when the no-trick-play flag is not set and are not allowed when the no-trick-play flag is set.

Abstract: A method of handling advertisements in an adaptive bitrate stream is provided. The method includes the steps of receiving an adaptive bitrate stream playlist listing chunk identifiers pointing to a plurality of media chunks, analyzing the playlist to find one or more advertising chunks, modifying the adaptive bitrate stream playlist with a client device when the client device has been set to skip advertisements by deleting chunk identifiers associated with advertising chunks from the playlist, retrieving and playing back media chunks according to the playlist, and setting a no-trick-play flag at the client device during playback of the one or more advertising chunks when the client device has not been set to skip advertisements, such that trick-plays through and over media chunks are allowed when the no-trick-play flag is not set and are not allowed when the no-trick-play flag is set.