Abstract: Provided in some embodiments is a method of apportioning marketing resources. The method in some embodiments includes storing a marketing objective for a marketing metric, storing a plurality of marketing allocation options, storing one or more piecewise linear response functions of the marketing metric versus one or more of the plurality of marketing allocation options, providing to a computer system a linear problem incorporating one or more special ordered sets and based at least in part on the marketing objective, one or more of the plurality of marketing allocation options, and one or more of the piecewise linear response functions, and solving the linear problem to generate a solution indicative of an apportionment of marketing resources among marketing allocation options that satisfies the marketing objective. In some embodiments, marketing resources can be allocated based on the solution.

Abstract: A computer implemented method, a system, and a software product to automatically manage one or more human workers carrying out a process of manipulating source data provided to produce result data. The process including a set of one or more task steps each having an input and resulting in a task result. The computer implemented method includes receiving units of source data from a customer. For each unit of source data and each task step for the unit of source data, the method includes dispatching the task step and its corresponding input unit to a worker and, after the worker carries out the dispatched task step on the input unit, receiving the task result corresponding to the dispatched task step and input unit from the worker.

Abstract: Method, product, and apparatus of operating one or more Web pages by email. One embodiment of the method includes sending a first Web page to a first email address via a computer network as a first email message. The sent first Web page may include one or more of links or forms for further interaction, and is in a format consistent with an email environment such that the Web page is directly operable in an email browser of the environment. A user receiving the first email containing the first Web page may respond by operating the received first Web page, and this response may lead to a second email message that includes a URL request or form data being sent by the user to a second email address via the computer network.

Abstract: A computer implemented method, a system, and a software product to automatically manage one or more human workers carrying out a process of manipulating source data provided to produce result data. The process including a set of one or more task steps each having an input and resulting in a task result. The computer implemented method includes receiving units of source data from a customer. For each unit of source data and each task step for the unit of source data, the method includes dispatching the task step and its corresponding input unit to a worker and, after the worker carries out the dispatched task step on the input unit, receiving the task result corresponding to the dispatched task step and input unit from the worker.

Abstract: A computer implemented method, a system, and a software product to automatically manage one or more human workers carrying out a process of manipulating source data provided to produce result data. The process including a set of one or more task steps each having an input and resulting in a task result. The computer implemented method includes receiving units of source data from a customer. For each unit of source data and each task step for the unit of source data, the method includes dispatching the task step and its corresponding input unit to a worker and, after the worker carries out the dispatched task step on the input unit, receiving the task result corresponding to the dispatched task step and input unit from the worker.

Abstract: Method, product, and apparatus of operating one or more Web pages by email. One embodiment of the method includes sending a first Web page to a first email address via a computer network as a first email message. The sent first Web page may include one or more of links or forms for further interaction, and is in a format consistent with an email environment such that the Web page is directly operable in an email browser of the environment. A user receiving the first email containing the first Web page may respond by operating the received first Web page, and this response may lead to a second email message that includes a URL request or form data being sent by the user to a second email address via the computer network.