Abstract: A system and method for automatically creating an image. In one non-limiting embodiment, the image is created for an advertisement that may be targeted to an individual. The method includes identifying image input parameters that the image will be based on, such as a particular product to display, a specific viewer of the image, etc. The method selects image elements from a database of image elements, such as backgrounds, messages, animation, etc., based on the image parameters. The method then creates the image using the image elements where the design and creation of the image is subject to certain rules and constraints that must be followed, such as font size, color schemes, etc.

Abstract: A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.