Abstract: The invention provides for Internet navigation methods, systems, link structures and related tools and techniques which can enhance a user experience through at least one of speed of availability, relevance and range of reference information and data, one such method comprising the steps of: receiving a user via a link from an internet accessible source to a target website to be accessed; including within the said link a source-identifier so as to provide for identification of the source; retrieving data from at least one of the source and the target website; responsive to the retrieved data, creating reference data relevant to the target website; and arranging for display of the reference data to a consumer user and wherein the source accessed link can be wrapped with code related to the identity of the source.