Abstract: A system, software, or service that receives a message stream or feed representing the messages between senders and receivers forwarded from a service provider (client) to interpret and analyze messages for the collection of marketing data, and serve as a platform for direct marketing. Some of the System's capabilities can be used to collect usage data about service, product, or topics mentioned in messages, to collect demographic data from user's (sender/receiver or device) account information or based on content and context of messages, and to provide raw and analyzed data to the system's clients (messaging service provider or marketing entity). The System may also be used to send targeted messages to the user, and gather market data related to these direct messages.