Abstract: Described herein are firmware update systems and methods for providing a update/upgrade path for a plurality of products. An exemplary firmware update system may comprise Application Store providing applications to commonly available consumer devices like cell phones, tables and/or laptops, whose application provides a method of carrying with it a payload of firmware that can be distributed to a plurality of products. An exemplary integration system may or may not also comprise a central or remote database that tracks and manages the status of the Target Devices. An exemplary integration system may or may not also comprise a Target Device that can in turn communicate with other Target Devices within its realm of communication to provide a firmware update to these Secondary Target Devices.