Abstract: A method of verifying the validity of an email address includes establishing a communication session with a client device; receiving an email address from the client device during the communication session; and while the communication session with the client device remains active, performing an email verification procedure that includes (a) causing a first communication to be sent to the email address; (b) evaluating a second communication received in reply to the first communication; and (c) in response to receiving a second communication indicating that the email address is invalid, sending a request to the client device for a corrected email address. The method may include requesting further information from the client device after receiving the email address, and, while requesting further information from the client device, performing the email verification procedure. Steps (a) to (c) may be repeated using the corrected email address until a valid email address is received.