Abstract: A fishing lure for enhanced attraction of game fish. The lure includes a plurality of panels, each of which is provided with a plurality of perforations which establish fluid communication between the interior of the body and the surrounding water. The body of the lure has a curvature which imparts a rolling motion as the lure is drawn through the water. The rolling motion simulates the swimming motion of a bait fish, and also forces water to pass into and through the perforations in the panels. This creates turbulence and vibrations which further simulate the characteristics of live bait fish. In a preferred embodiment, the curvature is established by joining the convex and concave edges of three crescentiform panels in edge to edge relationship around a hollow interior of the lure. The perforations may be in the form of mesh areas formed in one or more of the panels.