Abstract: A fishing lure assembly is disclosed which comprises a blade free to oscillate, yaw and produce a trailing wake as the fishing lure assembly is displaced through water. A weight is affixed to the fishing lure assembly, but affixed to an associated wireform where it is inferiorly disposed relative to the blade such that the blade is free to oscillate and have side-to-side action, substantially unaffected by mass and inertia of the weight. The fishing lure may be variably constructed to include one or more hooks and artificial or natural soft bait and hard bait bodies which are disposed to follow behind the trailing wake of the blade. A compound lure is disclosed wherein the weight is replaced by a jig hook.