Abstract: An apparatus for packaging flexible-pouch packaged goods into cartons, trays, or the like is disclosed. An infeed section receives the packages from a source, orients the packages, and presents them to a picking device. The picking device has at least one picker head which contains a plurality of grabbers. The grabbers clutch the pouches, translate them to the tray or box loading station, then deposit the pouches in a composite motion which enables the pouches to be laid down in a space efficient and visually pleasing shingled manner. The process is controlled by a control unit programmable for a variety of product packaging configurations. The apparatus and process are especially suited for use with stand-up type or gussetted pouches.