Abstract: The present invention relates to an applicator device for applying a fluid or pasty product to keratin fibres, including an elongate core (1) extending according to a longitudinal axis XX and spikes (2) embedded at a first end (20) on the exterior surface of the core, the second ends (21) of said spikes being free. According to the invention, ail or some of said spikes (2) are provided on their exterior surface with at least one protuberance or hook (3) placed at a distance D from the first end (20) of the spike, the distance D being less than around 75% of the length of the spike (2).