Abstract: Methods and apparatuses to electronically capture and communicate promotions using a cellular device are discussed. An application on a wireless device is activated and a store's identification is sent from the wireless device to a promotion processing unit where targeted promotions are sent from the promotion processing unit to the wireless device and a point of sale in a store corresponding to the store ID in response to receiving the store identification. A user using the wireless device can further capture on-demand promotions and transmit them to the promotion processing unit where the promotion processing unit will associate the user's identification with the on-demand promotions and send the on-demand promotion to the point of sale so the targeted promotions and at least a portion of the on-demand promotions can be redeemed at the point of sale in the store. Other embodiments are described in the disclosure.