Abstract: Embodiments of the present invention relate to linking a viewing device, such as a TV, to a user's account in a server for purposes of sharing content via the TV. A viewing application on the TV allows the TV to couple with the server, which generates a pin to be displayed on the TV. Upon the user entering the pin that is displayed on the TV in a mobile application of a mobile device, the server links the TV to the account that the mobile device is linked to. The user shares content on the TV by sending commands from the mobile device to the server, which renders a screen on the TV already being viewed by the audience. Each command goes through the server rather than peer to peer. Any content that is stored in the cloud can be shared even if it is not on the mobile device.