Abstract: Various approaches provide for determining the selection and/or ranking of items to display based at least in part upon the probabilities of a user being interested in those items. The probabilities can be based on profile information of a user. The profile information can include a three-dimensional virtual model of the user. When a search for content is received, the information for the three-dimensional virtual model can be used to determine a set of items. For each item, a matching score quantifying a visual appreciation can be determined based on how well an item virtually “fits” the three-dimensional virtual model. Based on the matching score, the selection and/or ranking of items to display can be determined. In some situations, the items can be shown to appear to be worn by the three-dimensional virtual model. The user can purchase items, cause item information to be presented to other users or sent to other devices, and/or perform other such actions.