Abstract: Dynamic icons are made easily available to third-party websites. In one embodiment, a dynamic icon is displayed on a client device, such as a phone, a laptop computer, a desktop computer, etc. The dynamic icon is associated with a third-party website and can have an address of the website associated therewith. The client device can receive information regarding how to update the dynamic icon and such information can be displayed in association with the dynamic icon. If selected, a browser is launched and the address is passed to the browser as an input parameter. The browser can use the address to access the third-party website and display a page of content associated with the website.