Abstract: A reflector-type incandescent lamp having a glass envelope with an end face or lens component that is coated with a film of colored plastic is retained within a paperboard shipping and display carton by a peripheral flange structure and an end closure that are formed by integral parts of the carton. The plastic-coated end face of the lamp envelope is protected from abrasion damage by the rough edges of the tabular members which form the retaining-flange structure by a shield-panel that also constitutes an integral part of the carton and is automatically pulled into overlapping relationship with the flange structure when the carton is erected into tubular form from collapsed condition. The shield-panel is so shaped that it provides a non-abrasive continuous pad for the coated end face of the packaged lamp.

Abstract: A fluorescent lamp or similary shaped fragile article is frictionally locked with a protective open-ended wrapper of tubular sleeve-like configuration by an inturned tab that constitutes a hinged part of the wrapper and is sandwiched between the inserted lamp and the wrapper wall. The wrapper is preferably fabricated from single-face corrugated paper and the tab is swingable about a hinge line such that the corrugations of the inturned tab extend transversely with respect to and thus do not nest with the corrugations of the wrapper, thereby enhancing the effectiveness of the tab as an integral article-retaining means.