Abstract: A trigger manager and related processes and systems for managing triggers for a plurality of subscribing set-top boxes in an interactive television environment are provided. In response to receipt of a configuration update request originating from a specific set-top box, the trigger manager accesses a database of subscribing set-top box profiles associating subscribing set-top boxes with respective sets of triggers. The database is processed based on the configuration update request to identify a profile associated with the specific set-top box from which the configuration update request originated. Trigger update information associated with the identified profile is transmitted over a network to the specific set-top box from which the configuration update request originated. In response to receipt at the specific set-top box of the trigger update information, the set of current triggers in the memory unit is updated at least in part based on the information received.